TV4 Entertainment, a global player in streaming channels, and Multi Channels Asia (MCA), a developer and operator of thematic-based channels in the Asia-Pacific region, have created a strategic joint venture to localise and distribute TV4 Entertainment’s portfolio of channels and original productions throughout Asia.
The new venture, operating under the name Omni Channels Asia, leverages MCA’s proven leadership in channel creation, localisation and distribution throughout Asia – with past distribution successes that include Bloomberg Television and Outdoor Channel. The partnership taps into the existing market reach of MCA relationships to replicate and localise the TV4 Entertainment portfolio of original productions and suite of streaming channels to distribution platform partners across Asia.
Omni Channels Asia will be the exclusive distributor of TV4 Entertainment’s growing portfolio of channels, which already includes over 30 specialty targeted brands and will grow to 100 brands by 2020. The venture will also acquire homegrown Asian content for its channels and secure local production partners for original content development – all of which will be packaged and distributed to mobile, OTT and Pay TV carriers.
“The launch of Omni Channels Asia is another step in TV4 Entertainment’s ongoing expansion to bring our unique storytelling platform to an international audience,” said Jon Cody, CEO, TV4 Entertainment. “We are excited to see how the passionate fans in Asia engage with our diverse array of authentic, high-quality programming.”
“We are very excited about our new joint venture with TV4 Entertainment to bring their superb content to viewers on all platforms across the region. It is particularly timely, as telcos, Pay TV and OTT platforms seek to expand their channel and programming offerings with as much flexibility as possible. We are filling an immediate need and will be bringing dozens of more channels as we scale our venture quickly,” said Gregg Creevey, Managing Director, Multi Channels Asia.