Sunset+Vine extends Badminton England deal

Global TV sports producer and distributor Sunset+Vine has been confirmed as the exclusive television production partner for Badminton England for the next four years.

Sunset+Vine will host broadcast the YONEX All England Open Badminton Championships, until 2021. The new deal follows 17 years of a successful partnership with Badminton England which first saw Sunset+Vine host broadcasting the YONEX All England back in 2000. In a separate agreement, Sunset+Vine has brokered a deal with the BBC which will see the YONEX All England Open Badminton Championships broadcast live across the BBC’s digital platforms until 2021.

Jeff Foulser, Chairman of Sunset+Vine, said:  “We are delighted to have extended our relationship with Badminton England through to 2021. These exciting long-term deals not only guarantee the quality of future broadcasts for the YONEX All England Open Badminton Championships but also assure heightened visibility for the sport of badminton over the next four years.”

Adrian Christy, Chief Executive of Badminton England, added:  “The YONEX All England Open Badminton Championships is the oldest and most prestigious badminton event in the world and the presentation of the Championships to a global audience reach of 250 million people, deserves the highest quality production. As we look forward to the YONEX All England starting next week, I am delighted to have partnered with Sunset+Vine who, for the next four years, will ensure the incredible atmosphere and world class action will be brought to the millions of fans watching in the UK and across the world.”

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