Consumer research from Parks Associates shows the percentage of US broadband households that use digital antennas in their home has steadily increased to reach 20 per cent near the end of 2017, up from 16 per cent in early 2015. The resarch reveals this increase coincides with a steady decline in pay-TV subscriptions and an increase in OTT video subscriptions.
“Increasingly, consumers are cobbling together their own bundles of content sources. Digital antennas are experiencing a resurgence as consumers consider over-the-air TV and OTT video services as alternatives to pay TV,” said Brett Sappington, Senior Director of Research, Parks Associates. “The percentage of ‘Never’ households (households that have never subscribed to pay-TV services) has held steady, and the percentage of households actually cutting the cord has increased between 2015 and 2017. Antennas are an affordable source for local channels to these households.”