Consumer research from Leichtman Research Group (LRG) has found that about 78 per cent of US households get a broadband Internet service at home. Broadband now accounts for 94 per cent of all households with Internet service at home – an increase from 92 per cent last year, 75 per cent in 2008, and 33 per cent in 2004.
Overall, 83 per cent of households get an Internet service at home, and 55 per cent of adults access the Internet on a Smartphone. While the percentage of households getting Internet service at home is similar to last year, those accessing the Internet on a Smartphone increased from 44 per cent last year.
These findings are based on a telephone survey of 1,304 households from throughout the US and are part of a new LRG study, Broadband Access & Services in the Home 2013. This is LRG’s eleventh annual study on this topic.
Other related findings include:
– 9 per cent of all households get broadband, but do not subscribe to a multi-channel video service – compared to 8 per cent the past two years
– 64 per cent of broadband subscribers also access the Internet on a Smartphone – compared to 52 per cent last year
– 19 per cent of all not online at home access the Internet on a Smartphone – compared to 12 per cent last year
– 1 per cent of households paid to subscribe to Internet service at home in the past year, do not currently subscribe, and do not plan to subscribe again in the next six months
– Less than 1 per cent of all online households say that broadband is not available in their area – compared to 6 per cent in 2008
– 42 per cent of households with annual incomes <$30,000 do not use a laptop or desktop computer at home – compared to 8 per cent with incomes >$30,000
– 1 per cent of all households have an iPad or tablet, but do not use a desktop or laptop computer