The NBA and YouTube TV have announced a partnership to air the 2018 NBA Finals. Under this new agreement, YouTube TV, a live TV streaming service in the US, becomes the first ever presenting partner of the Finals.
During The Finals, which strat on May 31st, fans will have access to TV network ABC and every game through YouTube TV, which is available now covers more than 85 per cent of US households.
“Our presenting partnership of The Finals marks another first in our longstanding and innovative history with YouTube,” said Dan Rossomondo, NBA Senior Vice President, Global Media and Business Development. “The NBA Finals on ABC, as well as the WNBA Finals and NBA G League Finals, are pinnacle events, and with YouTube TV we are excited to provide fans with new ways to experience the excitement of these championship series.”
“Partnering with the NBA is a slam dunk for YouTube TV members, with more basketball content and the first-ever presenting partner of the NBA Finals,” added Angela Courtin, Global Head of YouTube TV & Originals Marketing. “YouTube TV was built for fans, and we are excited to bring to life our cable-free live TV service during one of the most watched sports events of the year.”