Cinedigm and Gatherer Entertainment have launched a partnership to launch a women’s (35+) lifestyle SVoD service in the US.
The Gatherer Network is expected to launch in the fourth quarter of 2018 across Cinedigm’s addressable base of more than 535 million consumer devices, with distribution plans for web and mobile, including both iOS and Android platforms.
The channel will offer viewers a convenient, one-stop-shop of top-tier content touching all aspects of a woman’s life with topics ranging from news, beauty and fashion, to important midlife women’s health and wellness tips, food, wine and cooking profiles, financial insights and planning, crafty DIY, technology updates, travel expeditions, and everything in between. Original scripted content will feature episodes with breaks perfectly suited to fit viewers’ fast-paced lifestyles, while Gatherer’s unscripted series will present news and information uninterrupted in two-minute formats, hosted by reliable, experienced, relatable women.
“Cinedigm is excited to join forces with Gatherer Entertainment, as we work together to serve this important demographic with meaningful content no matter where they are or what device they’re on,” said Erick Opeka, EVP of Cinedigm Networks.