Spain’s largest telco, Telefónica, and Netflix have entered into a partnership to integrate the streaming service into Telefónica’s platforms in Europe and Latin America.
In Spain, the service will be launched by the end of the year with the first launches in Latin America to be announced within the next few weeks.
The agreement was announced through a video shared on Twitter by José María Álvarez-Pallete, the president of Telefónica and Reed Hastings, CEO of Netflix.
“This agreement is a big step forward in Telefónica’s bet on open innovation and collaboration with leading companies around the world”, said Álvarez-Pallete. “We want to offer our customers the most compelling video offering possible, whether it’s our own content or third party providers. The partnership with Netflix will significantly enhance our existing multichannel video platforms.”
“Over the next several years, our partnership with Telefónica will benefit millions of consumers who will be able to easily access their favorite Netflix shows, documentaries, stand-ups, kids content and movies across a range of Telefónica platforms,” said Hastings. “Making Netflix available on Telefónica’s familiar, easy-to-use TV and video platforms enables consumers to watch all the content they love in one place.”
The deal has come a few months after the two companies agreed to integrate the service in Movistar Plus in Spain. With the integration, subscribers will have access to all Netflix content automatically. Subscribers would not have to enter the Netflix platform as its content would be offered directly through Movistar Plus.
Telefónica operates in 17 countries worldwide, among them Brazil, Argentina, Peru, Chile, Colombia, Venezuela, Ecuador, Uruguay and Mexico