Kwesé iflix – a joint venture between Econet Media and iflix – has launched a digital entertainment platform that will bring live coverage of all 64 FIFA 2018 World Cup games, and thousands of entertainment programmes, to millions of Zimbabweans via its new mobile app.
Econet Media is the pan-African company that owns the Kwesé brand, while iflix is a media and entertainment company operating in emerging markets.
The Kwesé iflix mobile app will give Econet Wireless mobile subscribers unlimited access a wide array of ‘on demand’ content, available to stream whenever and wherever they want – as well as ’linear’ live broadcast content.
iflix Co-Founder and Group CEO, Mark Britt, commented, “This is a significant milestone for iflix. Together with Econet Media, Africa’s top media company, we have created a platform specifically for African users, that makes every match of the World Cup available to users across the country on any mobile device of their choice. Africa is one of the most dynamic and exciting mobile markets in the world. We are thrilled to premier our Kwesé iflix service to Econet Wireless customers, giving them their favourite premium content and more, on demand, on any device, unlike ever before.”
Separately, Kwesé TV, has also launched in Liberia through a distribution deal with Orange Liberia. This will see the sale of Kwesé TV decoders through Orange stores in Liberia.
Orange, President and Chief Executive Officer for Raising Africa Media Inc., and Local Partner for Kwesé TV in Liberia Gerald Sherman said, “We are delighted to expand this services in the country for consumers, growing from strength to strength. Liberians can now enjoy a range of premium quality programs and content at an affordable price. We are taking media and entertainment from an expensive consumer experience to a more affordable experience. This partnership with Orange Liberia is the first of its kind in the country. We are pleased to come together to reach customers across the length and breadth of this country in different, meaningful, and exciting ways; making it easy for customers everywhere and anywhere to access services and to be a part of the growing and changing media, entertainment, and connectivity sector in the country”.