74% of US TV homes have connected TV device

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Consumer research from Leichtman Research Group (LRG) finds that 74 per cent of US TV households have at least one Internet-connected TV device, including connected Smart TVs, stand-alone streaming devices (like Roku, Amazon Fire TV stick or set-top box, Chromecast, or Apple TV), connected video game systems, and/or connected Blu-ray players. This is an increase from 65 per cent with at least one connected TV device in 2016, 44 per cent in 2013, and 24 per cent in 2010.

Overall, 29 per cent of adults in US TV households watch video on a TV via a connected device daily – compared to 19 per cent in 2016, 6 per cent in 2013, and 1 per cent in 2010.  Younger individuals are most likely to use connected TV devices.  Among all ages 18-34, 43 per cent watch video on a TV via a connected device daily – compared to 33 per cent of ages 35-54 and 12 per cent of ages 55+.

These findings are based on a survey of 1,202 TV households throughout the US, and are part of a the LRG study, Connected and 4K TVs XV.

Other findings include:

  • About 29 per cent of all TVs in US households are connected Smart TVs – an increase from 7 per cent in 2014
  • 46 per cent of TV households have at least one stand-alone streaming device – up from 17 per cent in 2014
  • Among those with any connected TV device, 57 per cent have three or more devices – with a mean of 3.8 devices per connected TV household
  • Across all TV households, the mean number of connected TV devices is 2.8 – compared to a mean of 1.7 pay-TV set-top boxes per US TV household
  • 32 per cent of those that got a new TV in the past year have a 4K HDTV
  • 21 per cent with annual household incomes >$75,000 have a 4K HDTV – compared to 5 per cent with annual household incomes <$30,000

“Connected TVs, along with Netflix and other SV0D services, are among the biggest factors driving change in the video industry over the past few years,” said Bruce Leichtman, president and principal analyst for LRG.  “In a short period of time, connected devices have allowed an increasing number of consumers to easily watch SVoD and other video options on the same TV screen as traditional pay-TV and broadcast offerings.”


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