Nordic Entertainment Group (NENT Group) has reached agreement with Formula 1 regarding the extension of its exclusive media rights to Formula 1 in Denmark, Norway and Sweden until 2021, and will offer fans every practice session, qualifier and race from the motorsport competition over the next three seasons live on a combination of NENT Group’s Viaplay streaming service and its FTA and pay-TV channels.
Anders Jensen, NENT Group President and CEO, commented: “Formula 1 is one of the world’s most exhilarating sports experiences and NENT Group is the Nordic region’s leading entertainment provider – so extending our long-term partnership is a natural step. We’re delighted to continue offering fans a front row seat at the fastest show on Earth on the best platforms in the business.”
Kim Mikkelsen, NENT Group SVP and Head of Sport, added: “As the Nordic home of motorsport, we’ve been bringing the global Formula 1 spectacle to viewers in Denmark, Norway and Sweden since 2005. We’ve fine-tuned an exceptional product – with the very best local commentary and analysis from grid to podium – and fans can look forward to following Kevin Magnussen, Marcus Ericsson and many more stars in the years ahead.”
Ian Holmes, Formula 1 Director of Media Rights, said: “We have worked with MTG for more than a decade and they have continued to provide fantastic coverage of Formula 1. As the leading and most innovative entertainment company in the Nordic region, MTG’s NENT Group is the right home for F1 racing. We look forward to continuing our relationship and working collaboratively with them on the F1 TV Pro OTT service and, in so doing, taking our partnership to new levels in the coming years.”