Swrve, a specialist in cross-platform customer interaction for sales, marketing and operations, has added Roku to its list of supported OTT Digital Media Streaming platforms. By doing so, Swrve now enables any brand looking to interact with customers on the Roku platform to do so as part of a multi-channel strategy focused on driving engagement and revenue.
“Roku is the number one TV streaming platform in the United States and the priority platform for Swrve’s media customers,” said Lisa Cleary, chief product officer of Swrve. “Households watch nearly two hours a day of video content across a range of devices including mobile apps, web apps, and consoles, including streaming sticks, set-top boxes, and smart-TVs. Swrve is the only platform that lets media companies better know their customers and build direct, profitable relationships with them across all the devices they use.”