Spanish multiplay telco Telefónica has been provisionally declared winner of the tender to acquire the rights to broadcast all the paid matches in the country’s top-flight football league La Liga in the residential market for the 2019-2022 cycle (packages 4 and 5). The telco will pay €980 million per season, which equates to a slight deflation compared with the last season of the 2016-2019 cycle.
The direct award to Telefónica of these rights for the new cycle gives the operator the power to decide, design and develop the content, which will carry the Movistar label as of the 2019-2020 season.
According to Telefónica, the net cost of the rights implies an even higher deflation of more than 5 per cent. Other operators will share in the savings and the concrete impact on each one will depend on the number of them that rent the channels that Movistar will put on sale.
Telefónica has always suggested that the La Liga matches are very attractive content, but that its acquisition had to be carried out at the appropriate price. The offer made by the company meets these parameters, it suggests.
Thanks to these rights, Telefónica will continue to count on the widest content offer for the coming years and, in addition, it has reinforced the control over the content that is broadcast on its platform. Telefonica’s technological capabilities will allow the company to introduce new improvements to the product in order to increase its appeal to fans.