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Italy: 37% admit piracy in 2017

July 13, 2018

From Branislav Pekic in Rome

In 2017, the number of Italians who pirated audiovisual content at least once amounted to 37 per cent, down by 2 per cent compared to 2016, and the phenomenon decreased especially among the under 15s (-7 per cent).

These are the positive result that have emerged from the survey by the Federation for the Protection of Audiovisual and Multimedia Content (Fapav), commissioned by Ipsos.

Films are the most frequently pirated content, and by the largest number of people: it applies to 81 per cent of pirates (30 per cent of the Italian adult population) and over half of the acts of piracy (almost 340 million). However, the phenomenon is in sharp decline compared to 2016: -3 per cent in terms of incidence (33 per cent in 2016) and -10 per cent in terms of deeds.

Meanwhile, the piracy of TV series and programmes remained stable at 21 per cent and 19 per cent, respectively.

The most widespread type of piracy is digital, which involves 33 per cent of the adult population, physical piracy continues to decline, to 8 per cent (-2 per cent on 2016), while that of indirect piracy is stable (20 per cent).

Although decreasing, the economic impact of piracy on the audiovisual supply chain and on the country system remains high, estimated at around €617 million each year (-10 per cent on 2016).

Categories: Articles, Consumer Behaviour, Content, Piracy, Research