Vodafone Spain has finally refused to pay the asking price for football rights from Telefónica and will rely on TV series and movies to capture subscribers.
The General Director of Vodafone Spain, Andres Vicente, has explained that the current model (of football TV rights) “is not the best option” as it means the acquisition of a “deficitary content” that is “very inefficient”.
Vodafone last year paid €250 million for La Liga and the Champions TV rights for its 300,000 TV football subscribers (23 per cent of the total pay-TV subscribers).
The company estimates that the cost of all pay-TV football rights will amount to €1.34 billion this year, s0 each customer would need to pay €50 to not incur losses. “We do not think that there is a demand to pay €50 for football, Vicente added.