VIZIO WatchFree targets cord-cutters

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Connected platform and device specialist VIZIO has confirmed the rollout of WatchFree, an all-new streaming service designed with cord-cutters in mind. Now available on nearly all VIZIO SmartCast TVs, WatchFree, in partnership with Pluto TV, provides free, direct streaming access to more than 100 live and linear channels. WatchFree has all of the attributes associated with traditional cable TV minus boxes, antennas, cords, and most importantly, the cost, says VIZIO.

“With the TV landscape continuously evolving, we’re excited to offer consumers a comprehensive entertainment solution packed with free and unlimited content offerings,” said Bill Baxter, Chief Technology Officer, VIZIO. “Powered by Pluto TV, WatchFree is a next-generation streaming service with an easy-to-navigate, cable-like interface that delivers creative and thoughtful content selections.”

“Powering VIZIO’s WatchFree service is a pivotal next step in our goal to deliver free, premium entertainment to as many consumers as possible,” added Tom Ryan, Co-founder and Chief Executive Officer, Pluto TV. “From hit TV shows to blockbuster movies, news, sports, lifestyle and more, WatchFree is a gamechanger for cord-cutting enthusiasts.”

Some of the exciting Pluto TV channels that will be available through WatchFree include Pluto TV Movies, Action Movies, Black Cinema, News 24/7, NBC News/MSNBC, Fox Sports, Frontdoor, Cats 24/7, Crime Network, MST3K and The Surf Channel. In addition to the regular channel lineup, coming soon, Pluto TV will launch two new pop-up channels also available on WatchFree, featuring Gordon Ramsay’s Kitchen Nightmares and Unsolved Mysteries.

VIZIO’s content-first user experience is further rounded out with built-in TV tuners featured in all 2018 VIZIO SmartCast TVs, allowing cord-cutters easily to access free local broadcast TV by utilising an over-the-air antenna. With Google Chromecast built-in, users can browse thousands of must-have Chromecast-enabled apps such as DirecTV NOW, YouTube TV, Netflix, Prime Video, Vudu, iHeartRadio, Crackle, and XUMO2 on SmartCast Home for a wide-array of entertainment options.


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