Viacom18 is planning to launch its ad-supported VoD platform Voot in the UK this November – with a further international expansion to follow. It will also be launching 18 multi-lingual premium web series across genres and adding news to its content offering.
Voot, currently only available in India, offers content from Colors TV, MTV India, Nickelodeon India and other Viacom 18 owned television channels. It also hosts many Bollywood movies and has produced several ‘Voot Original’ shows.
“Voot is all set to debut internationally starting November 2018 with its entry into the United Kingdom. With an Indian origin population of around 1.825 million, the UK market presents a significant reach opportunity for Voot to leverage,” the company confirmed in a statement.
Voot will also be adding news to its content offering, with a partnership with Network18’s news media organisation, with 16 live channels across 13 languages, it added.
“Voot is integral to our strategy as we gear up for a future-ready Viacom18 that is screen, platform and pipe agnostic. We are building a digital-first brand to harness Viacom18’s strengths across its brands, creative franchises and businesses in multiple Indian languages,” commented Sudhanshu Vats, managing director, Viacom18.
Viacom18 Media is a joint venture between Mukesh Ambani-owned TV18, which owns 51 per cent, and US-based Viacom, which has a 49 per cent stake.