Jump has announced the commercial release of the Jump Data-Driven UX solution. The Jump Data-Driven UX solution equips video service providers with an intelligent and dynamic process that enriches the user experience.
Customers using this solution alongside a dynamic video experience management platform, such as Accedo One, can benefit from automatic UX changes based on customer data analysis and according to a defined set of KPIs.
Jump customers will now be able to leverage their customer data to provide a data-driven dynamic user experience, thereby enhancing the personalization service they offer their customers, which in turn will improve engagement and retention levels, thus benefiting the video service’s ROI.
“Today end users’ expectations for an enjoyable user experience include a high level of personalization. Video services generate more data than ever before that could be used to personalize their service. Unfortunately, most video providers face challenges when it comes to turning data into valuable insights and using it to fuel innovative ways to meet these end-user expectations.” says Jerónimo Macanás, CEO and co-founder of the Jump “Our data-driven UX solution, hand in hand with our leading partners, helps video service providers address this specific challenge and provide a high-performing and personalized user experience that leads to an overall increase in ROI.”