Jump has secured Series A funding, led by Accedo and a number of video industry expert businesses, to continue its rapid growth. Jump provides AI-based technology to help video service providers get valuable business insights about their audience and content. It also enables these insights to be automatically transformed into marketing actions, impacting on user conversion, retention and engagement.
Funded to date by its founders and technology business angels, Jump has always heavily invested in product development and evolving its service offering. The new injection will boost product acceleration, marketing and sales, allowing Jump to maximise the potential of the data driven video market, which its customers, such as America Movil, rely on. It will fuel growth within existing geographies as well as enabling the company to move into new territories.
“Our goal is to help leading video service providers embrace data as part of their core strategy to compete in the video market moving forward. Vast amounts of data is generated from video services on a daily basis. However, many providers are missing the opportunity to use insights from that data to improve the user experience by delivering augmented data-driven video experiences,” says Jerónimo Macanás, CEO and co-founder of Jump. “We believe we are one of the most disruptive business in our sector, and our good traction to date shows the market need for what we deliver. We have the people, the technology and now more capital to accelerate our growth.”
“We were one of Jump’s first business and technology partners, and we have been very impressed with its products and roadmap” says Michael Lantz, CEO, Accedo. “We’re thrilled to be able to help Jump to its future success.”