Utelly to offer global DTC search and discovery platform for OTT service platform
September 10, 2018
Utelly, a London-based provider of video search and curation services, has announced that it will offer a global direct-to-consumer (DTC) search and discovery platform and app for video service providers. The company will enable pay TV operators and others in the ecosystem, such as set-top box manufacturers, to quickly offer DTC services.
Utelly also announced that a large UK operator will go live with its solution in the first quarter of 2019.
Utelly’s software-as-a-service (SaaS) technology will enable global service providers to quickly search and discover the content they desire across all devices and network functions.
According to TiVo Insights, viewers spend an average of 28 minutes a day searching for content, resulting in viewer time wasted and consumer disappointment. With the Utelly platform, viewers can leverage the search and discovery app to curate content on the go and more efficiently prepare their entertainment plans. Using enhanced artificial intelligence (AI) features, Utelly-powered search can, for example, enable operators to recommend more intelligent offerings for customers, and deliver more sophisticated search through specific contextual signifiers.
“We will enable a ‘Spotify for Video’ capability for viewers, who can generate recommended content lists and find video content that they want to view faster and with better results than ever before,” said Romain Eude, founder and CEO of Utelly. “We can now help service providers deliver greater levels of viewer convenience across multiple devices in a seamless manner.”
Utelly’s technology delivers rich recommendation features for customers, combining intelligent metadata management and aggregation across all video services, enabling smart promotion of content. It is available as a whitelabel app and as a set of APIs for enterprise integration.
Continued Eude, “Customer satisfaction is a primary issue for pay TV and OTT service providers, and we want to enable search that is as elastic and discerning as the customer.”