EuroMedia September/October 2018

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EuroMedia September/October 2018

AI has evolved from being a futuristic concept in sci-fi TV programmes to potentially playing a central role in broadcasting itself. Is it the key to mining and manipulating the Big Data that will deliver personally-targeted ads, hgighly-granular content recommendation and divining viewer trends to predict accurately the content audiences will want? Colin Mann sought the advice of a ‘Brain Trust’ of industry players.

Read the article and the rest of the issue here


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