Netflix Q3 app revenue up 90% YoY
October 15, 2018
Netflix had a strong Q3 on mobile. According to Sensor Tower’s Store Intelligence estimates, the Netflix app grossed $243.7 million in Q3, which represented a 90 per cent year-over-year increase compared to Q3 2017. Thanks to this success, the popular streaming app has now surpassed an estimated $1.4 billion in total gross revenue to date worldwide on the App Store and Google Play.
Netflix also saw solid growth in downloads over the course of Q3, adding more than 50 million installs. This estimate marks a 16 per cent increase in downloads compared to Q2, and represents an even larger year-over-year growth of 36 per cent. The more than 50 million new users helped push Netflix past 600 million worldwide installs to date.
During Q3, Netflix’s app gained the most new users from the US, Brazil, and India accounted for 19, 13, and 10 per cent of all downloads, respectively. Each of these regions saw growth in installs compared to Q2, but none as large as India, which experienced an increase in downloads of more than 100 per cent. In terms of revenue, the US holds the lion’s share and accounted for almost 55 per cent of Netflix’s Q3 gross revenue. The UK represented the next largest market at 4.7 per cent of Q3 mobile earnings.
Netflix’s strong Q3 numbers helped it maintain its place as one of the top performing apps in the global mobile ecosystem. The app’s Q3 revenue placed it at No. 1 for non-game apps, and ranked No. 5 among all apps, just ahead of AR game Pokémon Go. Netflix also fared well compared to its peers in terms of Q3 downloads; the streaming service finished out the quarter as the No. 17 most downloaded app.