WorldDAB, the association which promotes DAB digital radio around the world, has rolled out of a new DAB+ logo for international markets.
Free to industry stakeholders for use in promoting DAB+ to listeners, the new logo aims to ensure consistent marketing of DAB+ internationally. Germany, France, The Netherlands, Belgium and Austria are the first countries to use the logo in marketing and point of sale material, with others set to follow later this year
Jacqueline Bierhorst, Vice-President, WorldDAB said: “The new DAB+ branding has been incredibly well received and WorldDAB can offer the logo and toolkit to ensure DAB+ has a consistent look and feel across the world. For new markets, the toolkit will help with the launch of DAB+ marketing and, for existing established DAB+ markets, the logo is available to those who want to use it. WorldDAB’s recommendation is that the new international logo is adopted by as many markets as possible and that it should replace the previous black and white logo.”