Discovery and the PGA TOUR have unveiled GOLFTV, powered by the PGA Tour, a new brand that seeks to unite the community of golf fans around the world. The brand will underpin the new live and on-demand international video streaming service, which will launch globally (outside the US) on January 1st 2019.
GOLFTV will offer fans a one-stop destination to access a wide range of golf content. With a growing portfolio of content, it will feature many of the sport’s most exciting moments, superstar players and tournaments across every screen and device. It will present more than 2,000 hours of live action each year as well as extensive premium content on-demand. Live coverage will include the six Tours operating under the PGA Tour umbrella and nearly 150 tournaments annually – including The Players Championship, the FedExCup Playoffs and the Presidents Cup. Pricing has yet to be revealed.
Alex Kaplan, President and General Manager, Discovery Golf, commented: “Our long-term goal is to create a must-have experience that truly enhances the way global fans watch, play and engage with the game every day. Unveiling the new GOLFTV brand is an exciting next step in our journey. “Building on Discovery’s heritage of real-life storytelling and direct-to-consumer platform experience, we’ve already established a world-class GOLFTV team. With work well underway, our carefully considered plans will allow us to continually enhance GOLFTV as we roll-out and further develop the product.”
The launch of the GOLFTV brand follows the strategic alliance between Discovery and the PGA TOUR, announced in June. In addition to the GOLFTV service, the 12-year alliance will manage the PGA TOUR’s international multi-platform rights including linear TV rights.