Haymi Behar has been appointed Chief Marketing Officer for SPI/FilmBox. In this newly created role, Behar will lead SPI’s International brand marketing efforts. Behar will be responsible for advancing SPI’s brand reputation across all platforms, strategic communications, media planning and buying, media relations and publicity.
Berk Uziyel, SPI CEO, said: “SPI continues to invest in valuable talent to achieve our ambitious international business goals. We are excited that Haymi is bringing his marketing and digital experience as our business is becoming increasingly global reaching over 55 million subscribers. Haymi has been a pioneer in building brands in media, his collaborative and energetic style will contribute to the brand’s reputation and our strategic growth.”
Behar is a seasoned digital media and technology professional with over 15 years of experience in marketing, communications, publishing, broadcasting and dot com businesses. Before joining SPI, he played different leadership roles at Dogan Media. In his last position as VP Digital Media & Sales he led the digitalisation processes of one of the largest broadcasting media providers in Europe, Doğan TV, flagship brands Kanal D and CNNTURK. Behar also helped launch BLUTV, which has become the largest OTT service in Turkey.