For the first time in Portugal, Eleven Sports will show Bundesliga football live on Facebook as part of an innovative strategy reach fans across the nation.
On November 24th, Bayern München will take on Fortuna Düsseldorf, and all Facebook users in the country can watch the game for free via the Eleven Sports page.
Jorge Sousa, Managing Director, Eleven Sports Portugal said: “Streaming action from the best football leagues on Facebook has been very positive in terms of audience engagement for Eleven Sports, introducing the premium content available on our platform to more fans across the country. We are making the very best action more accessible than ever for the fans as we continue to establish ourselves as a pioneer in contemporary sports broadcasting in Portugal.”
Bundesliga International’s Chief Executive Officer, Robert Klein said: “For the Bundesliga as an innovation leader in the sports industry, digital platforms are key communications tools for us. They are providing new ways to reach large audience groups with inspiring content, giving fans greater access to the pure, authentic football synonymous with our league – football as it’s meant to be. Through our partner Eleven Sports, we look forward to sharing our famous league with Portuguese fans through the Facebook live stream this weekend.”
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