In a move that strengthens its Broadcast & Media business, signal strength specialist Rohde & Schwarz has acquired graphics, master control and integrated playout systems specialist Pixel Power. With this acquisition Rohde & Schwarz further expands its portfolio to complement existing product lines.
“With the acquisition of Pixel Power we are significantly expanding our Broadcast & Media portfolio with new and exciting solutions,” explained Cornelius Heinemann, Head of Transmitter and Amplifier Systems, File Based Media Solutions. “Together we can combine the software defined technologies and virtualised environments to offer customers the very real benefits that they provide in broadcast playout and VoD markets.”
“Our virtualisable integrated playout technology is making a major contribution to Rohde & Schwarz reaching its ambitious goals for cloud-based solutions,” added James Gilbert, co-founder and CEO of Pixel Power. “Our modern licence and payment model also contributes to this. In return, the Rohde & Schwarz size, stability, structures and competencies offer optimal opportunities for the further development of our products and the expansion of our worldwide sales. We believe this combination will benefit our customers enormously.”
For Pixel Power customers, the acquisition represents an investment by an established and highly stable technology group – in such a dynamic market a crucial foundation for long-term partnerships with an additional focus on the safety of customers’ investments. The ongoing support of existing customers and commercial partners is an important prerequisite for both companies.
Gilbert and CTO Nick Wright will remain with the company in their current positions and continue to develop Pixel Power.