BT Sport keeps UFC
December 17, 2018
By Nik Roseveare
BT Sport has confirmed that it will remain the exclusive home of UFC in the UK and Republic of Ireland into 2019 and beyond after agreeing a new multi-year broadcast rights deal.
The contract, which begins in January, means all live UFC numbered and Fight Night events will continue to be shown on BT Sport on TV and its digital platforms.
It was widely reported that BT Sport had lost the rights for the popular MMA franchise to Eleven Sports, but UFC pullled out of the deal last week.
Andy Haworth, MD of strategy and content in BT Consumer, commented: “BT Sport and UFC have been partners since our launch in 2013, and we’re delighted this will now continue. We’ve worked hard to offer fans high-quality, fresh and innovative UFC coverage across all of our channels, and in particular on social media, which fans are responding really well to. This is great news for our viewers, who can continue to enjoy UFC with BT Sport.”