Eleven Sports’ new service in Myanmar, My Sports, has secured live broadcast and production rights from the Myanmar Football Federation (MFF). The latest move further establishes My Sports as the home of the football in the country.

Adding to its growing football portfolio which already includes the Myanmar National League (MNL), General Aung San Shield, English FA Cup, Serie A and the Chinese Super League, the 8-year agreement with the Myanmar Football Federation ensures that fans can enjoy comprehensive coverage of the men and women’s senior teams as well as action from the under 23s, under 19s and Futsal teams.

For the first time ever in the history of the country, one sports provider will now offer fans almost 200 games each year from the Myanmar National League, Myanmar Football Federation and General Aung San Shield.

Clint Easthorpe, Managing Director, My Sports said: “This is a landmark partnership with the Myanmar Football Federation which further establishes My Sports as the home of football in the country. The addition of the Myanmar National Team matches means we are delivering leading local football on a level never seen before. Our long-term partnerships with the MNL and the MFF will help the country develop its football infrastructure over a sustained period, providing local fans with more opportunities to watch and participate in their favourite sport.”

U Phone Naing Zaw, CEO of the Myanmar Football Federation, added: “We are excited to announce our long-term broadcast and production partnership with My Sports. Myanmar National Football is extremely important to the people of Myanmar, and we hope that the expanded coverage of Myanmar National Team matches on My Sports platforms will help grow the already massive support for Myanmar National Football.”

As part of the agreement, the Myanmar Football Federation reserves the right to license matches to free to air platform, MRTV.

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