Songtradr, the music licensing platform, has acquired Big Sync Music, the full service, creative music licensing agency.
Headquartered in London, with an APAC-focused team in Singapore and a North/South America-focused team in New York, Big Sync is the largest global music buyer of its kind. Music is sourced for local, regional and worldwide advertising campaigns on behalf of household brands, from Dove, Knorr, Magnum and AXE to Johnnie Walker, Samsung, Amazon and Lipton. Songtradr is the only fully-automated, open music licensing marketplace in the world, with over 400,000 artists and catalogs from 190+ countries, developing real-time data intelligence, such as the utilization of streaming and social metadata to guide the licensing experience.
“Big Sync’s global footprint working with major international brands combined with Songtradr’s technology and our growing community of artists, creates an unparalleled music licensing solution for all parties,” stated Songtradr founder and CEO, Paul Wiltshire.
Big Sync CEO and co-founder, Dominic Caisley said, “Leveraging Songtradr’s technology, we are now able to augment our services with streamlined access to a larger community of high quality music talent. Songtradr’s data and technology infrastructure also allows Big Sync to match a brand’s target product audience with data-matched selections of music. Combining this data intelligence with our teams’ music supervision experience is a game changer and will provide our clients a more efficient and transparent service.”
The acquisition was a multi-million dollar cash and equity transaction and resulted in Big Sync’s co-founder, Unilever Ventures, the venture capital arm of Unilever, exiting and becoming a minority shareholder in Songtradr.
Big Sync will continue to provide independent music supervision, composition, licensing and rights management services to its blue-chip clients. The acquisition represents a paradigm shift for music licensing worldwide, providing brands, rights owners, creative agencies and artists, unmatched services, and increased transparency.