MediaKind is collaborating with Telefonica Brazil to enhance the user experience for more than 350,000 VIVO Fibra subscribers through the integration of the Netflix streaming service into the MediaKind Mediaroom platform’s interactive menu system, which is used as part of the subscriber interface.
This software customisation will enable VIVO to evolve its media offering and provide access to Netflix. The deployment, which further extends the longstanding partnership between MediaKind and Telefonica Brazil, delivers a direct Netflix feed through the VIVO Fibra interactive portal and removes the need for a dedicated device. The integration ensures all VIVO Fibra subscribers now have seamless access to Netflix content across all their devices.
The integration will see MediaKind complement current system architectures, together enabling VIVO to rapidly deliver new features that will transform the user experience, open up opportunities for monetisation, improve operational efficiencies and attract new subscribers.
Clayton Cruz, SVP, Latin America Sales, said: “Today’s consumers expect to receive the content of their choice on their own terms, across multiple platforms, at any time – and we can see this through the burgeoning popularity of OTT services throughout Latin America. The growth of these new internet-based services means that modern middleware platforms must evolve to include OTT-style capabilities. By integrating the Netflix app into our Mediaroom TV platform via a simple software update, we are enabling VIVO to respond in kind, by providing flexible, cost effective means for them to enhance their IPTV service and deliver access to the best possible multiscreen experiences for their subscribers.”