Nordic Entertainment Group (NENT Group) has extended its distribution agreements with YouSee and Stofa, the two largest TV distributors in Denmark, on a long-term basis. The renewed partnerships include NENT Group’s Viaplay streaming service and TV3 channels, and reflect NENT Group’s strategic focus on distribution deals that broaden the reach of its streaming services and broadcast channels across the Nordic region.
YouSee and Stofa, which together reach a combined 1.5 million households in Denmark, will continue to offer Viaplay to their customers. YouSee and Stofa will also continue to distribute NENT Group’s five Danish TV channels (TV3, TV3+, TV3 PULS, TV3 Sport and TV3 MAX), which offer high-profile sports events such as UEFA Champions League, Formula 1 and Superliga, as well as popular Danish TV shows such as ‘Masterchef’ and ‘Robinson Ekspeditionen’.
Viaplay offers a combination of international films and series, kids content, live sports, and original Danish productions.
Kim Poder, NENT Group Chief Commercial Officer and CEO of NENT Group Denmark, said: “Viaplay’s unique streaming experiences deserve to reach as wide an audience as possible. These renewed long-term partnerships with the two largest distributors in Denmark will bring our content to screens across Denmark and reinforce NENT Group’s position as the Nordic region’s leading entertainment provider.”
In addition to offering Viaplay directly to customers, NENT Group has distribution partnerships with operators and service providers such as YouSee, Stofa, Boxer, Waoo and Telenor in Denmark; Telenor, RiksTV, Get, Canal Digital and NextGenTel in Norway; Tele2, Com Hem, Boxer, Bahnhof, A3, Universal Telecom, Mediateknik, Canal Digital, Sappa, Telia, Telenor, Kalejdo, Serverado, Connect TV and Ownit in Sweden; and DNA in Finland.
Additionally, NENT Group and NBCUniversal (NBCU) have extended their long-term exclusive content partnership in a multi-year deal. New films from NBCU will reach viewers in Sweden, Norway, Denmark and Finland first on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, along with an extensive range of popular NBCU library titles. A broad selection of NBCU’s TV series will also be available on NENT Group’s free-TV channels.
Belinda Menendez, President & Chief Revenue Officer for NBCUniversal Global Distribution and International, NBCUniversal, said: “We are delighted to extend our long-standing relationship with NENT Group and continue to partner with them to bring our extensive catalogue of hit films and television programmes to viewers across the Nordics.”
NENT Group and MGM have also entered into a three year deal that secures the library of MGM’s greatest movie hits and an exciting range of new MGM Television series for NENT Group’s Viaplay streaming service and Viasat pay-TV channels.
Chris Ottinger, MGM’s President, Worldwide Television Distribution and Acquisitions, said: “We are incredibly excited about our new relationship with NENT Group. Both companies are bringing their best content to the partnership in a new model of collaboration in international television.”