Nordic Entertainment Group has acquired the exclusive Danish rights to the 2020 UEFA Euro 2020 championship. The tournament will be played in 12 cities across Europe and all games will be shown live on NENT Group’s streaming service Viaplay in Denmark.
NENT Group will sublicence parts of the rights to DR (Danmarks Radio), including matches featuring the Danish national side if the team qualifies for the tournament.
Anders Jensen, NENT Group President and CEO: “This is yet another milestone for NENT Group – the first time we’re covering a UEFA European Football Championship in a Nordic country. We launched our company this summer with the region’s biggest ever week of sports rights announcements, and as this fantastic news shows, NENT Group is just getting started.”
Kim Mikkelsen, NENT Group SVP and Head of Sport, added: “Every week, our coverage of the world’s best sports action such as Premier League and Formula 1 raises the bar for a whole industry. Now we’re bringing an entire country of football fans the biggest ever European Championship live from Copenhagen and some of Europe’s most electrifying arenas.”