NENT Group acquires Nordic IndyCar rights

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Nordic Entertainment Group (NENT Group) has acquired the exclusive Nordic media rights to the NTT IndyCar Series until 2021. Every race will be shown live on NENT Group’s Viaplay streaming service and Viasat pay-TV channels, with selected races available on NENT Group’s free-TV channels. Swedish drivers Marcus Ericsson and Felix Rosenqvist will both compete in the upcoming IndyCar season, which starts in March and includes the fabled Indianapolis 500 race – the ‘Greatest Spectacle in Racing’.

The IndyCar Series is North America’s premier motorsport competition and offers 17 full-throttle races every season across a unique combination of oval and street circuits.

NENT Group also has the exclusive rights to Formula 1 in Denmark, Norway and Sweden. Further motorsport rights held by NENT Group include Formula 2, Porsche Supercup, Race of Champions and Formula Renault Eurocup (in Denmark, Norway and Sweden); and NASCAR and MotoGP (across the Nordic region).

Kim Mikkelsen, NENT Group SVP and Head of Sport: “NENT Group’s Nordic leadership in motorsport coverage is constantly accelerating, and IndyCar is a fantastic addition. With two top Swedish drivers gearing up for success in some of the world’s most compelling races – including the legendary Indianapolis 500 – we’re seeing huge IndyCar interest from our customers. The upcoming IndyCar season will be an incredible ride and shows once again that we continue to invest in unique sports experiences for every fan across the Nordic region.”


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