31% US homes own smart speaker with voice assistant
March 29, 2019
Parks Associates research shows 31 per cent of US broadband households own a smart speaker with voice assistant and more than one-fourth of these owners use the devices to control a smart home device through voice commands.
“Competing protocols and confusing controls continue to inhibit smart home adoption, as end users fear and ultimately avoid complexity,” said Brad Russell, Director, Connected Home, Parks Associates. “A growing number of consumers have a high number of connected devices, so innovations such as voice control, which promise to simplify the user experience, receive considerable interest.”