MediaKind, a global media technology player, has announced at NAB that it has partnered with Google Cloud to enable MediaKind’s entire portfolio of solutions to operate on Google Cloud Platform (GCP). Effective immediately, MediaKind customers can leverage and benefit from Google Cloud’s ecosystem of solutions and assets such as TensorFlow and BigTable, global networking, best-in-class Kubernetes Engine, advanced AI and ML APIs. This new offering opens up possibilities for pre-existing customers of MediaKind and Google Cloud to deliver a heightened level of personalised user experience.

Angel Ruiz, CEO, MediaKind, said: “We have many customers who would like for our software to work in Google Cloud, since much of their other portfolio is already in Google Cloud. Working on a cloud-based architecture enables media operators and service providers to scale quickly and adapt to the demands of changing consumer consumption habits and trends. By integrating our products with Google Cloud, we are opening up production in the cloud to new global markets where cost and ease of integration are big factors in deciding which solution or product to choose.”

MediaKind and Google Cloud have collaborated on a number of projects, most notably on a 6K tiled 360-degree live sports streaming of a basketball game in Germany, which was delivered to Deutsche Telekom viewers via the Magenta VR app in December 2018. On this project, MediaKind’s virtualised software encoding technology was deployed on Google Cloud Platform (GCP). MediaKind’s software-based video solution was used to efficiently control and operate the traffic flow, while GCP was leveraged to enable flexible, scalable and self-healing cloud processing operations on dedicated dashboards.

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