GroupM, Banijay Asia content production partnership

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Motion Content Group, a division of GroupM, and Banijay Asia, the 50:50 joint venture between independent content creation company Banijay Group, and media veteran Deepak Dhar, has announced a partnership for the Indian market  in order to create content for TV broadcasters and OTT platforms.

The partnership sees the coming together of two giants from their respective industries and will provide a win-win for content platforms across the small and digital screens. Through this association, the two partners aim to produce content as well as assist the broadcasters and digital platforms with format rights and complete the value chain by helping monetise the content being produced.

Deepak Dhar, Founder & CEO, Banijay Asia, said: “While the content industry is growing in the country and we truly are only at tip of the iceberg, there is a lag in bringing brands to premium content and vice versa. With this partnership we aim to fill that gap of economics and ensure that content reaches its viewers in a faster and more efficient fashion. I know we have found the perfect partner for this in GroupM’s Motion Content Group.”

Prasanth Kumar, CEO GroupM South Asia, added:“With this new partnership, we want to continue to create engaging and premium content for GECs and OTT platforms. We strive to enhance the ecosystem and deliver top value entertainment content, while simultaneously helping brands reach their audiences. With the help of Motion Content Group’s  media  and audience understanding powered by Banijay Asia’s creative strength, we look forward to reaching out to more fans across platforms in innovative ways.”


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