The Q India, Mediology ad sales partnership
June 27, 2019
QYOU Media has partnered with Mediology to drive ad sales for The Q India across its various mobile and OTT distribution outlets. Mediology owns and operates India’s largest vernacular ad network Readwhere AdExchange. Readwhere AdExchange is also India’s largest Google Certified Channel Partner. The Readwhere AdExchange also works directly with brands and agencies on various high return CPM and CPC campaigns.
At 570 million, India has the second-highest number of Internet users after China, growing 13 per cent annually. Digital ad spend grew 34 per cent in 2018 and now accounts for 21 per cent of the ad market. Several broadcasters have started combining selling of ads across OTT and linear platforms to enable better monetisation of marquee properties and increased utilisation of digital inventory. Mediology’s Readwhere Advertising Exchange was launched in 2014 and has specialized in delivering targeted ads for brands including Samsung, Tata, Lufthansa, Amazon, Asian Paints, Ford and Royal Sundaram.
Manish Dhingra CEO and Co-founder, said: “We are always looking for innovative partnerships to increase monetisation for advertisers and agencies. Both Google and Amazon have recognised our business as we have worked to monetise the massive growth in consumption of content online and via mobile devices in India. This is particularly powerful for young Indian consumers throughout the country and we are thrilled to be working with The Q India to work towards building a strong ad platform for their content offering to this customer base.”
Curt Marvis, CEO and Co-founder of QYOU Media comments: “Our goal in India has been to create a great product targeted to Young Indians and use it to achieve mass distribution. That audience reach leads to monetization opportunities which we are now beginning to reap the benefits of. Mediology offers a unique and tested platform to reach online and mobile users with high value CPM and CPC campaigns. We are thrilled to have their support as we continue to build audience engagement and revenue growth”.