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YouTube tightens ad and compliance rules

YouTube is introducing tougher rules for publishers who want to monetise their videos on the platform. The Google-owned site has also announced that staff will now manually review all clips…

Nielsen measurement for YouTube UK app

Nielsen measurement for YouTube UK app

Nielsen ​​has ​introduced ​advertising measurement ​on ​YouTube’s ​mobile ​app ​through its ​Digital ​Ad ​Ratings ​service in ​the ​UK, ​France, ​and Germany. The ​service, ​which ​expands ​Nielsen’s ​current ​measurement ​coverage ​of…

Study: TV ads drive teens’ junk food craving

Study: TV ads drive teens’ junk food craving

Teenagers who watch more than three hours of commercial TV a day are more likely to eat hundreds of extra junk food snacks, according to a report by charity Cancer…

Dentsu Aegis forecasts improved ad spend for 2018

Dentsu Aegis Network’s latest Ad Spend Forecasts, based on data received from 59 markets, puts global growth at 3.6 per cent in 2018, up from 3.1 per cent in 2017.  Events will play…

SpotX interoperability with AWS

SpotX interoperability with AWS

Video ad serving platform SpotX has announced interoperability with Amazon Web Services (AWS) to power server-side insertion for streaming video advertisements with the AWS Elemental MediaTailor service. The SpotX cloud-based…

Survey: Media buyers demand unified platforms

According to findings from VideoAmp, a specialist in software and data services for optimising ad buys across TV and digital platforms, 60 per cent of media buyers believe that campaigns…

WideOrbit achieves Programmatic TV milestone

Programmatic TV has passed a key milestone on its way to becoming a mainstream method for buying and selling advertising: WideOrbit’s WO Programmatic claims to be the first and only…

Channel 4 launches digital sales house

Channel 4 launches digital sales house

Channel 4 has confirmed the launch of a digital ad sales house that will see it become the first UK broadcaster to offer third party digital content publishers a full…

Gaviscon wins Nielsen’s TV ad of the year

Gaviscon wins Nielsen’s TV ad of the year

Gaviscon’s “Tim and Tom” has fended off both M&M’s and KFC to retain the title of the most effective TV ad of 2017, as advertisers relied heavily on humour and…

Video ad views up 31% in Europe

Video ad views up 31% in Europe

FreeWheel, the advertising management solution, has published its Q3 2017 Video Monetisation Report (VMR), revealing a further growth in video ad views, fuelled by the continued rise of OTT devices…

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