Survey: Brands spending more on online video, less on TV ads
A majority of video production and marketing professionals (78 per cent) are seeing brands invest more in online and digital video ads compared to traditional TV spots, according to the…
Connected TV advertising’s fastest-growing video segment
Marketers plan to dramatically increase their budget commitments to Connected Television (CTV). In fact, 78 per cent of marketers surveyed plan to buy ad inventory on streaming TV within the…
Research: World Cup $2.4bn global adspend boost
This year’s FIFA World Cup tournament in Russia will add $2.4 billion (€2.04bn) to the global advertising market, according to new research by advertising firm Zenith. This will be the…
US TV ad revenue up 4% in April
Standard Media Index, the advertising intelligence firm that sources data directly from the major agency holding groups, has unveiled US advertising revenue figures for April. National TV increased ad revenue…
Online giants rely on TV ads to grow business
Figures from around the world show the extent to which online businesses are now investing in TV advertising, in some countries becoming the biggest investors in TV. The figures compiled…
605 launches Impact Index to measure TV ad success
605, an advanced data and analytics company focused on the media and entertainment industries, has launched The 605 Impact Index, a new, scientifically-based approach for measuring the impact of TV…
Samsung ad campaign to turn-off TVs
Millions of TV sets across the UK will appear to turn themselves off this weekend as part of a marketing campaign for electronics giant Samsung which aims to showcase the…
Analysis: UK broadband 51% slower than advertised
British households are paying for broadband services that are, on average, 51 per cent slower than advertised, according to analysis from consumer body Which?. Results generated from 235,000 uses of…
‘Second screening’ makes ads more effective
Research by media agency MediaCom and technology company ViewersLogic shows that viewers are much more likely to follow up on a TV advert when simultaneously using their phone or tablet…
Study: YouView users mix different viewing patterns
UK hybrid digital TV platform YouView has revealed data on how the nation is watching its favourite TV programmes, with analysis suggesting that the vast majority of viewers watch the…