Home » Archives by category » Broadcast » Advertising » Ads

LuminousX transforms publishers into content platforms

AI-driven video content data specialist AnyClip has launched LuminousX, which it claims is the first end-to-end contextual video content, engagement, and monetisation solution. LuminousX enables publishers to face the large…

FTTH warns against misleading Fibre promotions

The FTTH Council has written an open letter to attendees at the Telecoms Council, warning against misleading promotions for fibre speeds and service levels: ‘As the European Electronic Communications Code…

Nielsen expands Dynamic Ad Insertion pilot

Nielsen is expanding its US Dynamic Ad Insertion (DAI) pilot, adding a leading Smart TV platform and national cable network. Global semiconductor company MediaTek, currently powering more than 50 per…

Disney DTC signs on Google Ad

Walt Disney’s Direct-To-Consumer & International division is to use Google Ad Manager across Disney’s digital properties. Disney had worked with Comcast’s Freewheel for digital advertising delivery. The two companies say…

Digital to account for all outdoor ad growth

Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1 per cent each year between 2018 and 2021, accounting for the entirety of growth in the out of…

Zenith: 65% of digital ads to be programmatic

Zenith: 65% of digital ads to be programmatic

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion (€73.64bn)…

John Lewis voted Mums’ favourite Xmas ad

John Lewis voted Mums’ favourite Xmas ad

More than half of UK mums have been left in tears watching the 2018 Xmas ads – as more stores copy the hit ‘John Lewis formula.’ A huge 53 per…

US digital ad spend hits $49.5bn in H1 18

US digital advertising revenues for the first six months of 2018 soared to $49.5 billion (€43.8bn) – the most advertisers have ever spent on digital media in a first half…

Report: Advertisers to spend $30bn on mobile video ads in 2019

PubMatic, the publisher-focused sell-side platform (SSP) for an open digital media future, has released its third Quarterly Mobile Index (QMI) of 2018. The report includes key insights around the growth…

Report: APAC pay-TV to grow 5%

Report: APAC pay-TV to grow 5%

Pay-TV revenue in Asia Pacific, comprised of subscription fees and local and regional advertising sales, will top $56 billion (€48.95bn) in 2018 after 5 per cent annual growth, according to…

Page 1 of 80123Next ›Last »