Covid-19 sees 25% of Q3 US TV ads cancelled
Covid-19 has seen US advertisers cancel 15 per cent to 25 per cent of the Q3 advertising time bought during the 2019-20 upfront reports Cable & Broadcast. Executives said the…
ASA: Kids’ exposure to gambling & alcohol ads remains low
UK advertising regulator the ASA has published its latest report on children’s exposure to TV ads for alcohol and gambling, providing exposure figures for 2019. The UK advertising rules contain…
Analyst: Ad market set for tough 2020
Global advertising revenue will drop by at least 7.4 per cent in 2020 as the ripple effects of the coronavirus pandemic force advertisers to cut budgets, resulting in reduced income…
Data: Lockdown shreds UK ad spend
In what was a difficult month for businesses across the UK and the world, advertising spend on traditional channels reflected both consumption changes and new behaviours from homebound consumers, Nielsen…
Media analysts discuss pandemic impacts
Analysts at research firm Ampere Analysis are publishing a regular podcast discussing the impact of the Coronavirus pandemic on the entertainment industry. Here is a top line summary of the…
Report: Covid-19 sees decline in CTV ad impressions
Video ad impressions on connected TV (CTV) platforms dropped to 37 per cent of all ad impressions in Q1 2020, a decline of over 21 per cent from Q4 2019,…
NBCUniversal, Sky launch global ad offering
NBCUniversal and Sky have launched a new global business offering. Advertising and partnership opportunities across both media companies, from Sky’s global IP to international news, will now be available for…
Study: Most UK consumers don’t trust social media ads
Kantar, the data, insights and consulting company has published a report revealing that social media is the least trusted channel of communication in the UK, while print and broadcast media…
Analysis demonstrates anti-fraud programme success
The Trustworthy Accountability Group (TAG), a self-regulatory advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released a snapshot of ad fraud in the United…
Research: Lockdown boosts AVoD appeal
The majority of consumers would watch targeted adverts to be able to access video content for free, according to research from advertising technology and consumer insights provider Rakuten Advertising. The…
Sky’s AdSmart SME100 support scheme
Sky Media, the advertising sales arm of Sky, is launching its AdSmart SME support scheme, the SME100. The £1 million (€1.14m) fund will provide 100 businesses with TV advertising campaigns…
Roku unveils OneView Ad Platform
Roku has unveiled its OneView Ad Platform, a single platform leveraging TV identity data from the leading TV streaming platform in the US to manage advertising — across OTT, desktop…
Viant integrates with WideOrbit
People-based advertising technology company Viant is partnering with WideOrbit, a media platform connecting ads and audiences everywhere, allowing Viant customers to advance linear TV ad buying and delivery of ads…
Survey: 75% say brands should acknowledge Covid-19 in ads
A study from Freewheel, a Comcast Company, and the provider of the industry’s leading video advertising software, reveals 75 per cent of UK consumers think brands should acknowledge the Covid-19…
Study: Covid-19 ads positive impact on brand favourability
Data from Unruly, the programmatic video marketplace, has found that directly addressing the Covid-19 pandemic appropriately in TV commercials has had a positive impact on brand favourability in the US…