Study: Tiered options broaden AVoD appeal
As the cost of stacking multiple streaming subscriptions rises, free-ad-supported TV (FAST) platforms are gaining users. But data from Hub Entertainment Research’s annual Monetization of Video study suggests that tiered…
Study: Low digital ad fraud when standards maintained
The third annual benchmark study of ad fraud in Europe from The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity and strengthen brand safety in the…
Data: Vivo wins Euro 2020 most increased search interest
Vivo saw the biggest spike in searches as a result of its Euro 2020 advertising. The analysis of Google Trends data by advertising experts N.Rich shows that searches for Vivo…
Research: AVoDs modifying viewer behaviour
Up until recently, the narrative around ad-supported TV services was relatively straightforward, according to analyst firm Hub Entertainment Research. The popularity of streaming services such as Netflix, coupled with steady…
SpotX, IRIS.TV contextual targeting partnership
Video data platform IRIS.TV has partnered with video advertising platform SpotX to bring industry-standard contextual segments to SpotX’s supply, to enable marketers to target and verify the category of video…
DoubleVerify claims video filtering success
According to data from digital media measurement, data and analytics software platform DoubleVerify (DV), in just four months since introducing DV Video Filtering, advertisers across all industries are experiencing significantly…
HBO Max ad-supported tier now available
HBO Max, the US streaming service, has launched its new advertising-supported subscription tier. HBO Max now provides consumers the option to choose between the existing ad-free subscription option at $14.99…
Pluto TV, LG expand partnership
AVoD service Pluto TV and LG Electronics are expanding their partnership to offer Pluto TV channels on all 2016 to 2021 LG TVs running webOS in select European markets. With…
Rakuten Advertising, Magnite ad inventory deal
Independent omnichannel sell-side advertising platform Magnite has confirmed that advertising technology and consumer insights specialist Rakuten Advertising will leverage the Magnite CTV platform across Europe to broaden advertiser and agency…
Report: TV landscape moving towards digital ads
Last year, the media industry was strongly hit by the economic crisis following the outbreak of the pandemic. Revenues from TV advertising in Europe, which were already reaching a stagnation…
Report: CTV’s share of ad impressions grows
Findings from the Video Benchmarks Report from TV and video advertising asset management solution provider Extreme Reach (ER) indicate that broken out by platform, CTV far and away takes the…
Data: Linear TV ad impressions rising in UK
In Q1 2021, 6 per cent more linear TV minutes were watched overnight in the UK compared to Q4 2020, according to data from Samba TV. The number of minutes…
Report: Pandemic increases UK brand risk
The Media Quality Report for H2 2020 from digital ad verification specialist Integral Ad Science (IAS), which provides global benchmarks for viewability, brand safety and ad fraud across digital environments…
Study: Pirate websites ads threat
A study conducted by cybersecurity and IP protection specialist White Bullet has revealed that 20 per cent of ads on pirate websites globally present a threat for consumers, with a…
Report: US advertisers shift styles in pandemic
TV has looked vastly different during these past 12 months. Networks and brands have had to adjust to the changing environment around them as production delays created programming gaps and…
TAG certifications up 87% YOY
Digital advertising brand safety programme The Trustworthy Accountability Group (TAG) has revealed that the number of certification seals held by companies rose by 87 per cent over the same points…