Study: Brand experience boost for advertisers
Findings from a study released by strategic investment and media intelligence firm MAGNA, streaming platform and device specialist Roku and consulting service IPG Media Lab demonstrate how marketers can use…
Custom contextual targeting beta launch from DoubleVerify
Digital media measurement, data and analytics software platform DoubleVerify has confirmed the beta launch of its custom contextual targeting solution. The solution lets advertisers execute contextual targeting within their campaigns…
Survey: 77% of UK prefer prefer AVoD over SVoD
Video advertising platform Unruly has released a study that investigates consumer attitudes and consumption habits around connected TV (CTV) during the Covid-19 pandemic. Unruly, which is part of Tremor International, surveyed…
ITV, InfoSum data partnership
UK commercial PSB ITV is to partner with identity infrastructure provider InfoSum as part of a new first-party data strategy that will make its 30 million ITV Hub subscribers available…
Report: Pandemic still impacting video ad ecosystem
As the pandemic continues, so does its impact on the video advertising ecosystem, according to the latest Video Benchmarks Report from TV and video ads asset management solution specialist Extreme…
Report: Fraudsters flock to Connected TV
Digital media measurement, data and analytics software platform DoubleVerify (DV) has released its 2020 Global Insights Report, providing a market-by-market benchmark on the current and future state of media quality…
Portuguese operators introduce ads on PVRs
Portuguese pay-TV operators Meo, NOS and Vodafone Portugal have started to introduce 30 second commercials on their automatic TV channel recording services. The insertion of commercials will be done gradually,…
Research: CTV advertising essential to reach persuadable voters
A research study, The Power of CTV: Reaching Persuadable Voters in 2020, from omnichannel sell-side advertising platform Magnite identifies Connected TV (CTV) advertising as an essential channel for political campaigns…
Nielsen: UK 48% decline in ad spend
Public Health England was the UK’s biggest spender in traditional advertising during the lockdown period, reveals Nielsen AdIntel data. Unilever takes second place, spending £29.4 million (€32.5m), followed by Procter…
Report: UK ad spend down 39% in Q2
UK ad spend rose 2.9 per cent year-on-year in the first quarter of 2020, but the latest Advertising Association/WARC Expenditure Report points to an estimated 39 per cent slump in…
Report: Mobile ad spend remains strong despite pandemic
Covid-19’s impact is being felt across all media channels, but mobile has remained the fastest grower at a time when the channel is being used more than ever, with nearly…
Forecast: Global adspend to drop 9.1%
Global advertising expenditure will shrink 9.1 per cent in 2020, according to Zenith’s Advertising Expenditure Forecasts. To compare, adspend shrank by 9.5 per cent during the 2009 recession. Advertisers pulled…
Survey: UK media buyers predict ad spend bounce-back
Research from FreeWheel, a Comcast Company, finds media buyers are confident about ad spend bounce-back in most sectors in the coming months. The survey targeting media agencies, DSPs and direct…
Sky, TVSquared attribution tool
Sky Media, the advertising sales arm of Sky, is partnering with TV attribution specialist TVSquared to launch a direct web attribution tool across linear, on-demand and addressable TV advertising campaigns.…
Tastemade launches on Peacock with Amagi
Amagi, a global leader in cloud-based technology and advertising for broadcast and streaming TV, has announced that Tastemade – the Santa Monica-based modern media company – has launched its streaming…
SpotX: 64% Brits more likely to choose AVoD over SVoD
SpotX, the global video advertising platform, has revealed research into the behaviour of connected TV (CTV) audiences in Europe. Conducted by research firm Statista, the report reveals the latest data…