Home » Archives by category » Broadcast » Advertising » Ads

Kantar Media: Super Bowl ad-spend decreases

Kantar Media: Super Bowl ad-spend decreases

Kantar Media’s preliminary estimate of in-game ad expenditures for Super Bowl LIII is $382 million (€334.4m). This would be the third largest amount in history, trailing only the 2017 and…

Report: “TV at the tipping point”

Independent media and marketing consultancy, Ebiquity, has released its latest report: TV at the Tipping Point. The report evaluates key trends in linear TV and considers the implications for the…

Report: UK adspend up despite Brexit uncertainty

Report: UK adspend up despite Brexit uncertainty

Adspend in the UK increased 5.1 per cent year-on-year to reach £5.6 billion (€6.45bn) in Q3 2018, delivering the strongest third quarter performance since 2015 and the 21st consecutive quarter…

Channel 4 launches Dynamic TV

Channel 4 launches Dynamic TV

Channel 4 has launched Dynamic TV – a new ad innovation which enables potentially thousands of variations of data-driven creative to be served across big screen devices like smart TVs…

WarnerMedia launches Content Innovation Lab

WarnerMedia has revealed plans to launch the WarnerMedia Innovation Lab, a future-forward incubator that will combine emerging technologies with content from across its operating units to create new and innovative…

Study: TAG Certification cuts Euro ad fraud 94%

The Trustworthy Accountability Group (TAG), an advertising industry initiative to fight criminal activity in the digital advertising supply chain, has released the first analysis of the effectiveness of ongoing industry…

Survey: Content-driven marketing measuring wrong KPI

A survey from the World Media Group (a strategic alliance of global media brands) into content-led marketing shows that, although marketers are most likely to be using content-driven campaigns for…

Beeswax SaaS for programmatic TV ads

Beeswax SaaS for programmatic TV ads

Customisable programmatic buying platform Beeswax now offers marketers and media companies access to the largest connected TV inventory marketplace, integrating partnerships with Tru-Optik, Telaria, and SpotX. While traditional TV audiences…

Study: Digital ads top TV in studio mix

Global information services provider Neustar has revealed the findings of a media effectiveness evaluation that analysed advertising channels for 70 US movies, representing a majority of wide-release box office sales.…

LuminousX transforms publishers into content platforms

AI-driven video content data specialist AnyClip has launched LuminousX, which it claims is the first end-to-end contextual video content, engagement, and monetisation solution. LuminousX enables publishers to face the large…

FTTH warns against misleading Fibre promotions

The FTTH Council has written an open letter to attendees at the Telecoms Council, warning against misleading promotions for fibre speeds and service levels: ‘As the European Electronic Communications Code…

Nielsen expands Dynamic Ad Insertion pilot

Nielsen is expanding its US Dynamic Ad Insertion (DAI) pilot, adding a leading Smart TV platform and national cable network. Global semiconductor company MediaTek, currently powering more than 50 per…

Disney DTC signs on Google Ad

Walt Disney’s Direct-To-Consumer & International division is to use Google Ad Manager across Disney’s digital properties. Disney had worked with Comcast’s Freewheel for digital advertising delivery. The two companies say…

Digital to account for all outdoor ad growth

Global spending on digital out-of-home advertising (DOOH) is expected to grow 10.1 per cent each year between 2018 and 2021, accounting for the entirety of growth in the out of…

Zenith: 65% of digital ads to be programmatic

Zenith: 65% of digital ads to be programmatic

Sixty-five per cent of all money spent on advertising in digital media in 2019 will be traded programmatically, according to Zenith’s Programmatic Marketing Forecasts. Advertisers will spend $84 billion (€73.64bn)…

Page 1 of 54123Next ›Last »