Facebook sued over inflated video figures
Facebook was fully aware of inaccuracies in the way it measured how many users viewed video on its platform for a much longer than it has previously admitted, new court…
Mobile ad-spend to surpass all traditional media combined
This year, mobile will surpass TV ad spending by more than $6 billion (€5.18bn), according to the latest ad spending forecast from eMarketer. By 2020, the channel will represent 43…
Mobile ad-spend growth to slow
The strong growth in mobile advertising expenditure enjoyed by mobile publishers is set to slow significantly over the next five-years according to a report from Strategy Analytics. After growing over…
Roku boost for OTT advertising measurement
Streaming platform and device specialist Roku has unveiled a Measurement Partner Program designed to help brands and publishers quantify the impact of OTT advertising campaigns running on the Roku platform…
DPP: Future of video ads depends on collaboration
The Digital Production Partnership (DPP), the media industry’s international business network, released a new report to its Members today about discussions held by 20 senior leaders at IBC (International Broadcasting…
Facebook expands video ad options
Facebook is offering companies who advertise on its social media platform more selective video choices, addressing some of the concerns brands – and competitors – have expressed. Facebook, in a…
FreeWheel: Premium video views up 22% YoY
FreeWheel, a Comcast company and advertising management solution, has launched its Q2 2018 Video Monetisation Report (VMR), which shows continued growth in premium video, thanks to major events such as…
Survey: 53% don’t watch any live TV ads
When promoting Christmas sales or products, it’s more important than ever to have an omnichannel strategy that does not rely too heavily on traditional linear TV. This is according to…
eMarketer lowers UK Snapchat ad forecast
eMarketer has significantly lowered its projections for Snapchat’s UK ad revenues for 2018 and beyond, as an increasingly automated buying system brings down prices. This year, Snap will generate £68.4…
FreeWheel: “TV advertising has never been stronger”
FreeWheel, a Comcast Company, has released its Q2 2018 Video Monetization Report (VMR), which tracks marketplace trends on premium video consumption and advertising across STB VoD, OTT, Desktop, Smartphone and…