Research into the role of attention across TV advertising from addressable TV provider Finecast shows that the platform on which an ad is served directly impacts the active attention viewers commit to it. The findings also show that: Attention paid to an ad on TV is more active and consistent across its duration than on […]
Eighty per cent of European users prefer CTV, with connected TV generating a significant increase in ad attention and engagement compared to YouTube and linear TV, according to the findings of study from advertiser and publisher video solutions provider ShowHeroes Group. The research used state-of-the-art Tobii eye-tracking glasses, along with eSense electrodermal response sensors, to […]
To help brands be on the pulse of entertainment and culture on TikTok, the video sharing app is introducing TikTok Pulse, a new contextual advertising solution that lets advertisers place their brand next to the top content in the ‘For You’ Feed. TikTok Pulse is designed to give brands the tools and controls to be […]
Mirriad, the in-content advertising company, has published its latest whitepaper: The Lost Audiences – Regaining Control. The paper highlights in-content advertising as a continually growing avenue for brands and advertisers to engage with audiences in an impactful and non-disruptive way, and explores how companies can recuperate lost GRPs and expand reach via the use of […]
Media and technology company NBCUniversal is partnering with in-game advertising platforms Anzu.io in a move it says will further enrich its capabilities in growing entertainment areas such as gaming and esports. In addition, NBCUniversal announced it has made a small investment in the adtech start-up that, alongside its partnership with Anzu, will unlock an array […]
Pan-European broadcaster RTL Group is to combine its fully-owned businesses RTL AdConnect, G+J iMS and the media division of Smartclip to create what it says will be an ‘international advertising sales champion’. The new unit will provide international advertisers simplified access to a portfolio of media brands across TV, digital video, radio/audio, online, mobile and […]
A Juniper Research study forecasts that global digital advertising spend will increase from $407 billion (€356.3bn) in 2022 to $753 billion in 2026; representing growth of 85 per cent. The report found that mobile in-app revenue will account for 56 per cent of global spend by 2026. The research, Digital Advertising: Emerging Trends, Key Opportunities […]
Brand analytics platform Upwave has launched its new platform feature Customer Forecast, designed to give brand marketers a comprehensive reporting metric to understand which media tactics are driving future customer growth and identify long-term media efficiencies. Customer Forecast is validated by actual sales data, without relying on short-term metrics such as Multi-Touch Attribution or Sales […]
NBCUniversal has agreed what it describes a “multi-year landmark deal” with iSpot.tv that will make the real-time measurement company one of its preferred partners for quantifying and unifying cross-screen media consumption, reach and impressions across its One Platform. iSpot.tv will support NBCUniversal’s audience verification initiatives for both ads and programme ratings. These currency tests will […]
Media and entertainment giant NBCUniversal is partnering with RTL AdConnect, the international advertising sales house of RTL Group, in a move which will see both brands – for the first time – give each other access to their premium TV and digital inventory assets, unleashing what they say is an unparalleled opportunity for marketers globally. […]