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TSB digital ad partnership with Channel 4

TSB digital ad partnership with Channel 4

TSB has formed a digital partnership with Channel 4, to launch its latest TV campaign ‘Life Made More’ which begins immediately and runs through to March 28th. The deal was…

Comscore granted ad effectiveness patent

Comscore granted ad effectiveness patent

Cross-platform media evaluation specialist Comscore has been granted a patent by the US Patent and Trademark Office (USPTO) on its ‘System and Method for Analyzing the Effectiveness of Content Advertisements’.…

Report: CTV is TV networks advertisers’ top priority

Report: CTV is TV networks advertisers’ top priority

Research from Advertiser Perceptions shows that advertisers are upping their ante on video, and the pandemic has pushed streaming to one-quarter of TV screen advertising budgets. Yet the largest spenders…

Report: Facebook, YouTube have 49% of video ad revenue

Report: Facebook, YouTube have 49% of video ad revenue

Global online video advertising revenue will grow from $70 billion (€57.7bn) in 2020 to $120 billion by the end of 2024 according to Omdia’s latest Global Online Video Advertising report.…

TF1 profits down threefold

TF1 profits down threefold

Impacted by the Covid-19 crisis and a decline in the ad market, French commercial broadcaster TF1 group has posted a net profit result down to €55 million in 2020 instead…

Research: Toyota wins Super Bowl LV ads

Research: Toyota wins Super Bowl LV ads

Toyota’s Upstream commercial was the most effective ad of Super Bowl LV, according to research from Unruly. A study by the advertising platform found the ad from the autos brand, which features 13-time…

WARC: Alphabet has half global online advertising

WARC: Alphabet has half global online advertising

Alphabet now accounts for just under one-half (48.1 per cent) of global online advertising spend, according to a WARC Data analysis of the company’s latest reports. The parent company of…

Big brands skip Super Bowl advertising

Big brands skip Super Bowl advertising

A number of big brands, including Coke, Hyundai, Budweiser and Pepsi, will not advertise their products during this year’s Super Bowl. Ad firms say the pandemic has made finding the…

Forecast: UK ad market to recoup losses in 2021

Forecast: UK ad market to recoup losses in 2021

The latest AA/WARC Expenditure Report anticipates 15.2 per cent growth in the UK’s advertising market in 2021, ahead of other key markets including the US and China. This is due…

Comscore: New cross-platform movie measurement

Comscore: New cross-platform movie measurement

Media evaluation specialist Comscore has unveiled Comscore Movies Everywhere, what it describes as the next generation of cross-screen measurement that will deliver daily reporting for sales regardless of release windows…

Survey: Consumers savvy about brand safety issues  

Survey: Consumers savvy about brand safety issues   

Consumers express a nuanced appreciation of the complexities of the brand safety decisions faced by advertisers, according to a new survey conducted by the digital advertising industry certification programme the…

Samba TV adds TiVo to partner ecosystem

Samba TV, a global player in television data and omniscreen measurement, has partnered with TiVo as part of its continued investment in broadening reach and representation of its dataset. The…

Research: Multi-screeners present opportunities for advertisers

Research: Multi-screeners present opportunities for advertisers

As brands and retailers begin to focus on executing their advertising strategy for the coming year, YouGov believes it is important to know that large shares of people across the…

UK unit to oversee tech giants’ platforms

UK unit to oversee tech giants’ platforms

Tech giants will be subject to a new regime to give UK consumers more choice and control over their data, help small businesses thrive, and ensure news outlets are not…

Sainsbury’s tops Christmas ad rankings

Sainsbury’s tops Christmas ad rankings

UK supermarket chain Sainsbury’s has decisively taken the top spot in omnichannel advertising platform Mediaocean’s fourth annual Top 10 Christmas Ad Rankings, while Amazon and Lego broke into the top…

Channel 4 unveils Future4 digital-first strategy

Channel 4 unveils Future4 digital-first strategy

Alex Mahon, Chief Executive of UK PSB Channel 4, has unveiled a new five-year strategy for the business, Future4 – which will accelerate its pivot to digital and significantly increase…

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