NBCU, Fox, Turner, Viacom align for advanced ads
Underscoring the continued need to give advertisers a more scalable solution for marrying the reach and scale of premium video with advanced advertising capabilities, NBCUniversal, Fox, Turner and Viacom have…
Survey reveals effectiveness of World Cup TV sponsorship
A global survey of 34,390 Internet users by GlobalWebIndex reveals 32 per cent of FIFA World Cup fans consume Coca-Cola, the official sponsor, each week. The study also reveals 57…
SpotX, XITE ad partnership
SpotX, the video advertising and monetisation platform, has announced a strategic partnership with Dutch music television network XITE, a provider of personalised music television services. The collaboration with SpotX enables…
Report: Facebook ad spend grows 62% YoY
New data released by marketing technology company 4C reveals spend across the major social and mobile platforms in the first quarter of 2018 increased year-over-year (YoY), with the greatest revenue…
Connekt, Verance ATSC 3.0 ad solution
AI-driven technology company Connekt and Verance, a leading ATSC 3.0 Next Gen TV platform company, have partnered to develop the standard for interactive advertising formats to be delivered over the…
Nielsen powers audience-based buying marketplace
Audience measurement specialist Nielsen has confirmed the commercial availability of its Enterprise Audience API designed to empower media clients and their solution providers to accelerate their TV audience targeting initiatives.…
BARB confirms multiscreen measurement
The UK’s Broadcasters’ Audience Research Board (BARB) has revealed the next stage of Project Dovetail, which has the objective of delivering total reach of programme and commercial audiences across multiple…
Cable MSOs team for advanced ads
US cable MSOs Charter Communications, Comcast Corporation and Cox Communications, owners of multiscreen media sales company NCC Media, are creating a new division within NCC to design, deploy and sell…
IAB Tech Lab releases OTT ad guidelines
The IAB Technology Laboratory has released new Guidelines for Identifier for Advertising on OTT Platforms with recommendations on how to maintain a high-quality advertising experience within OTT environments advocating that…
US TV ad-spend to decline in 2018
TV ad spending will continue its decline this year, according to eMarketer’s latest US advertising forecast. With cord-cutting accelerating and OTT viewing on the rise, outlays on TV ads will…