PwC: Kids digital ad market worth $1.7bn by 2021
In 2017, PwC released its Kids Digital Media Report, which estimated that the value of the global kids digital advertising market would hit $1.2 billon (€1bn) by 2021. Now yhey…
Xandr launches Xandr Invest buying platform
Xandr, AT&T’s advanced advertising & analytics company, has announced the launch of Xandr Invest, a strategic buying platform built for the future of advertising. The new platform offers simplified access…
Channel 4 unveils VoD ad targeting
At the Channel 4 Upfronts event in London, Chief Commercial Officer Jonathan Allan announced to members of the advertising community the development of a new first in broadcaster VoD advertising.…
BT agrees £50m sponsorship deal with The FA
BT has signed a five-year deal with The FA, worth around £50 million (€56.3m) to become the exclusive lead partner for all England representative teams and home of the national…
Research: US podcast ad revenues hit $479m in 2018
In 2018, marketers spent $479 million to advertise on podcasts in the US, an uptick of 53 per cent from $314 million in 2017, according to the latest IAB/PwC Podcast…
Extreme Reach launches AdBridge for Sellers
Extreme Reach (ER) has announced the launch of AdBridgeTM for Sellers, a solution built to address the challenges faced by programmers and ad operations teams in a content-everywhere world. The…
Survey: 40%+ US TV ads data enabled in 2020
Forty per cent of TV ad spending will be data-enabled in 2020, according to a study commissioned by Comcast’s Blockgraph initiative. The survey of 150 advertisers and agencies was conducted…
Spain: OTT growth impacts TV ad revenues & audience
The increasing penetration of OTT is having a negative impact on traditional linear TV in Spain – particularly ad revenues and audience numbers. A report from Zenith Vigía warns of…
Survey: 72% deem advertising on SVoD unacceptable
A survey conducted by research consultancy Differentology reveals that almost three quarters (72 per cent) of UK SVoD subscribers do not consider any form of sponsorship or advertising on their services…
Nielsen: TV still biggest ad channel for car brands
TV remains the largest UK advertising channel for automotive brands, with a 6 per cent rise in advertising spend in the 52 weeks to end of February 2019 in comparison…
Research: TV advertising helps buyers break through the binge
Xandr, AT&T’s advanced advertising and analytics company, announced new television research on Entertainment Discovery and Tune-In as it relates to the power of premium content and the role of advertising.…
IAB: US digital ad revenues surpass $100bn
US digital advertising revenues in 2018 reached an all-time historic high of $107.5 billion – exceeding the $100 billion (€89.2bn) mark for the first time – according to the latest…
GVC gaming group calls for ban on betting ads during sport
GVC, the global sports-betting and gaming group and owner of Ladbrokes and Coral, has called for an end to all UK sports-betting broadcast advertising, at any time of the day,…
Research: Smartphones account for 51% of UK digital ad spend
According to IAB UK, the trade association for digital advertising, UK advertisers spent £13.44 billion on digital advertising in 2018. The total ad spend figure, as reported in the latest…
Report: Digital video ads now integral part of cross-screen strategies
IAB Europe, the leading European-level industry association for the digital advertising ecosystem, has published its latest Attitudes to Digital Video Advertising report which provides insight into the growth drivers and…