Analyst: Super Bowl ads hit $4.5m per 30sec in 2019
While the team that wins the Super Bowl may change each year, the network hosting the game will always declare victory. Despite some slippage in ratings and some larger declines…
Study: Connected TV extends ad reach
As consumers increasingly demand more focused and relevant advertising, a study reveals that connected TV (CTV) significantly extends reach, provides more interactivity and increases earned time over standard ad experiences.…
Xandr launches Pause Ads
Xandr, AT&T’s advertising company, has announced the US launch of Pause Ads, dynamic ad units designed to create a better experience for consumers across traditional and connected TV channels. These…
Survey: Half of Brits want end of BBC licence
A YouGov poll for The Times suggests that half of Britons support a commercial model for the BBC and would like the broadcaster to make its money through advertisements or…
Video watermarking boost for Dynamic Ad Insertion
Standards-based watermarking solutions provider Verance has confirmed the availability of video watermark technology as part of its Aspect platform. The Aspect video watermark provides a high-performance, commercial implementation of the…
CMA updates on digital giants’ ad domination
The Competition and Markets Authority (CMA) – the UK’s primary competition and consumer authority – has published an update in its examination of online platforms and digital advertising, uncovering new…
ASA: Children’s exposure to gambling, HFSS ads declines
The ASA (Advertising Standards Authority) has published a new round of figures showing rates of children’s exposure to age-restricted TV ads, namely, ads for alcohol, gambling and food and soft…
Hulu: Binge watching ad experience
US video-on-demand service Hulu is launching what it says is the industry’s first ad experience tailored to binge watching, designed to connect brands with binge watchers. In a blog post,…
NBCU partners with TVSquared
NBCUniversal Owned Television Stations, a division of NBCUniversal, and the NBC Sports Regional Networks (RSNs) have formed a partnership with TVSquared, a specialist in TV attribution. Effective immediately, all 42 NBC and Telemundo owned…
Analysis: Tesco tops this year’s Xmas TV ad rankings
Tesco has claimed top spot in the third annual Top 10 Christmas Ad Rankings by marketing technology company 4C. The ranking uses artificial intelligence to determine which ads resonated the…
Report: Addressable TV ads set to boom
Addressable TV advertising will leap from $15.6 billion (€14bn) in total worldwide revenue in 2019 to almost six times that value at $85.5 billion by 2025, according to a Rethink…
Forecast: Global TV ad revenue to slow
GroupM has revised its original predictions from June 2019 for the global advertising market. Despite solid growth in the US and UK, overall conditions have led GroupM’s Global President of…
Duracell scores with Amazon and Chelsea FC
Duracell became the first advertiser football fans saw when they tuned in to watch Amazon Prime’s debut broadcast of live English Premier League (EPL) matches on the evening of Tuesday…
Kantar: “Media Industry facing digital paradox in 2020”
According to Kantar’s global 2020 Media Trends & Predictions report, technology will continue to redefine the media landscape in 2020, creating opportunities and challenges for marketers. As ad spend on…
Tru Optik, Anzu.io partner for in-game targeted ads
Tru Optik, the AI and data-management platform (DMP) across Connected TV (CTV), has announced a partnership with Anzu.io, an in-game advertising platform that brings real-world ads into video gaming and…