Research: Reality TV best performer for retail ads
TVSquared, a specialist in digital and linear TV attribution, has released performance analysis on TV ads in the UK retail space across Q3 2019, revealing the most effective ad spots…
TVSquared, Extreme Reach ad attribution partnership
TVSquared, a player in TV attribution, is partnering with creative asset management specialist Extreme Reach (ER) to enable advertisers to measure the performance of all impressions served across every ad-supported…
Report: Connected TV now half of all video ad impressions
Connected TV (CTV) has established itself as a brand building essential that is clearly here to stay. It now accounts for a full 50 per cent of all video ad…
Survey: 88% limit at 2 streaming subscriptions
Research commissioned by OpenX, the independent advertising exchange, in partnership with The Harris Poll, demonstrates the UK’s changing viewing habits as the streaming wars continue to heat up in the…
MediaMath commits to ad supply chain accountability
Advertising technology company MediaMath has pledged to clean up the digital media supply chain by committing to a 100 per cent accountable and addressable supply chain by the end of…
Spain: Bleak ad outlook for FTA TV
The outlook for TV ad revenues in Spain this year and next paints a gloomy picture. A report from Zenith Media reveals that TV advertising on commercial TV channels will…
Study: 33% believe ads set unrealistic expectations
Adverts are influencing how British people see themselves, according to a report by strategic quantitative research agency, The Numbers Lab. The study, entitled Project Eden, looked at diversity and inclusion…
FreeWheel: Online video ad views up 24% in Q2
FreeWheel, a Comcast company and the provider of video advertising software, has announced the launch of its Q2 2019 Video Marketplace Report (VMR), which reveals continued growth in video ad…
Pluto TV Europe now on Android devices
Ad-funded streaming service Pluto TV has expanded its availability in Germany, Austria, Switzerland and the UK via the Android app available through the Google Play Store and on Android compatible…
C4 Diversity In Advertising prize for Starbucks & Iris
Channel 4 has named Starbucks and its creative agency, Iris, as the winner of its annual £1 million Diversity in Advertising Award, which this year tasked entrants to focus on…
Mobile ad clicks up, but conversions way behind desktop
Research unveiled at the Mobile Growth Summit 2019 in Berlin raised important questions for both advertisers and mobile app developers when it was revealed that although 60 per cent of…
Report: Animated ads most effective for automotive brands
TVSquared, a global player in linear and digital TV attribution, has released its report, Taking Back the Wheel: TV Ad Performance Insights for Automotive Brands. The analysis uncovers the TV…
Forecast: Online viewing to reach 100 mins a day
The average person will spend 100 minutes each day watching online video in 2021, up from 84 minutes this year, according to Zenith’s Online Video Forecasts 2019 report. That’s the…
Sky, C4 expand partnership; AdSmart deal
Sky and Channel 4 have announced a strategic partnership spanning content, technology and innovation. The multi-year deal builds on the partnership announced by the two broadcasters last year and will…
Comscore joins with ad platforms to better reach Connected TVs
Comscore, a partner for planning, transacting, and evaluating media across platforms, has joined with Adobe, Google and Oracle Data Cloud to introduce privacy-focused connected TV (CTV) audience segments that align…