Portugal: Media Capital doubts profitability of DTT
July 8, 2019
From Branislav Pekic in Rome
Portuguese media group Media Capital may end up not competing for one of the two new DTT channels that the Portuguese government plans to license.
The company’s CEO, Rosa Cullell, expressed “serious doubts” about the profitability of the project, and whether there is a market for more DTT channels, reported local portal Economia Online.
However, she did not completely close the door on a possible participation by Media Capital.
The licensing process for the two new DTT channels, one dedicated to news and the other to sports, is scheduled by the end of 2019.
Media Capital, controlled by Spain’s Prisa, owns Portuguese commercial broadcaster TVI, as well as thematic channels TVI24, TVI Ficção and TVI Reality, and international services TVI África and TVI Internacional.
Currently, seven DTT channels are available to Portuguese viewers: RTP 1, RTP 2, RTP 3, RTP Memória, SIC, TVI and Canal Parlamento.