Mirada, a provider of integrated software solutions for digital TV operators and broadcasters, has announced the integration of Netflix within its Iris multiscreen product, and its first deployment into izzi’s pay-TV platform in Mexico.
With this integration, all of Mirada’s customers with a Netflix subscription will now have the option to provide their subscribers with access to the streaming service on set-top boxes directly from their pay-TV platform.
With the help of Mirada’s technology, operators who wish to provide Netflix on their platform will enrich the viewing experience for their subscribers with multiscreen interactivity, such as the ability to pause and play content from their smartphone when watching Netflix content on the set-top box.
Netflix joins Fox Play and HBO Go on Mirada. Mirada said that these added value content services play an important role, not only in consolidating the operator’s service, but also in guaranteeing long-term and loyal customers.
José-Luis Vázquez, CEO of Mirada, commented: “We are thrilled to announce the integration with Netflix as we know that it will help our clients, the operators, to delight their existing customers and attract new customers by transforming their pay TV offering into an entire entertainment hub for their users.”