Nearly 105 million Netflix subscribers have watched at least one episode of Orange Is the New Black – around two thirds of its total subscriber base – making the prison drama, and perhaps surpisingly not Stranger Things, the most watched of its original programmes ever.
Netflix originals chief Cindy Holland made the revelation in an exclusive interview with Variety, as the show readies to launch its seventh and final season since first launching in 2013.
Based on the memoir of Piper Kerman, Orange Is the New Black tells the story of how a mistake from her past landed her in Litchfield Penitentiary.
“[Orange Is the New Black] has certainly encouraged us to take more risks and to really think big about the types of content that we could programme for an audience willing to try new things and discover different things,” Holland told Variety. “And also to push into making sure that we’re programming for underrepresented audiences and really try to serve all audiences.”
More than half of the show’s viewers are outside of the US, and the show has a strong fanbases in France and Germany and Brazil.