YouSee and Media Distillery partner using AI to improve the television viewing experience and provide a clean on-demand experience, offering an experience similar to that of online video subscription services.
Media Distillery provides an AI-based solution to the problem of accurately identifying the true start times of TV-programmes. Viewers expect programmes to be available immediately, whenever and wherever they want to watch. Television and video viewing are evolving. To remain competitive, TV service providers need to offer a similar level of experience for broadcast content in replay compared to on-demand services.
Using real-time analysis across multiple channels, EPG Correction from Media Distillery provides automatic adjustments to update the actual start and end time of television programmes as they are broadcast, so that users can navigate programmes to provide a more compelling user experience.
And for the first time, together with YouSee, Media Distillery, will also identify the true end times of TV-programmes, enabling a complete and smarter programme guide for the subscribers of the Danish service provider.
The award-winning Media Distillery systems use Deep Content Understanding to identify and label features in audio-visual media automatically, enabling television and video service providers to enhance the presentation of programmes and offer a better viewing experience that meets the expectations of viewers.
YouSee, the largest telecommunications company in Denmark, is rolling out the Media Distillery technology in phases across 130 television channels. It will provide an improved experience for up to 1.2 million Danish households.
“One of the main challenges on our replay platform is the correct start and end times”, says Henrik Harder, Senior Director at YouSee. “Thanks to the Media Distillery solution, YouSee is now confident that replay usage will boost when times are correct. Offering a better user experience across all of the channels is key to increase our customers’ engagement.”
“Enabling television providers and service providers to offer enhanced services and superior user experience is vital to increasing customer loyalty and minimising subscriber churn,” says Roland Sars, the CEO of Media Distillery. “This is a great example of how Media Distillery technology can deliver practical solutions for service providers to help them to remain competitive and create new commercial opportunities.”