Advanced Television

M2A Media launches 4K live streaming in the Cloud at IBC

September 12, 2019

M2A Media, experts in cloud-based video solutions, have announced the launch of M2A 4K Live Streaming, which will enable broadcasters and sports rights holders to meet the demands of 4K-ready audiences, using the power and scalability of the cloud.

In time for IBC Show and ahead of 2020’s top-tier sporting events, such as the Tokyo Olympics and the men’s 2020 UEFA European Football Championship, M2A 4K Live Streaming offers broadcasters and sports-rights holders all the key features of M2A Live Streaming, but with the added product feature of delivering live streams at 4x the pixel resolution of HD streams.

M2A 4K Live Streaming is designed with the latest HEVC codecs, making it 50% more efficient, to guarantee the highest resolution at the lowest bandwidth.  And to make it the ideal proposition for live sports events and tournaments, M2A 4K Live Streaming runs in public cloud, allowing broadcasters to scale live streams economically, without the need for costly on prem equipment.

Solution Benefits

  • Delight your audience with Ultra HD 4K streams
  • Fully public cloud scalable live streaming infrastructure
  • Integration with the latest low latency technology
  • Compatible with 4K ready devices, as well as older devices

Marina Kalkanis, CEO of M2A Media, said: “With 5G on the horizon, M2A 4K Live Streaming helps broadcasters and sports rights owners future proof their offering, as sports fans start to expect the high-quality live streams that their 4K ready connected TV and devices demand. Innovators in broadcast technology, M2A is excited to be ahead of the curve in launching a cloud-native 4K live streaming solution and we’re looking forward to discussing the benefits that it affords with our customers and peers during IBC Show this September.”


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