SendtoNews helps the NFL kick off its 100th season
September 12, 2019
SendtoNews, the National Football League’s exclusive digital video distribution platform for local publishers, increased its NFL video viewership by 144%, growing to 24.1 Million views delivered on behalf of the League for the opening week of their 100th season, compared to 2018.
Fans also enjoyed an estimated 574,000 hours of content on 20% more STN publishing partners than in opening week of 2018.
This adds to a running lifetime total of nearly 700 million video views delivered for the NFL to fans watching highlights, interviews, top plays, and other short-form video content of their favorite team on STN publishing partners.
In a recent article from the Canadian Press, the NFL praised SendtoNews for being a great partner in delivering their video to fans who want to watch highlights, combined with quality editorial found in their publishing partners. “SendtoNews has been a good partner in identifying for us a clear area in the market that was underserved and is attractive for us to be able to reach,” Stated Blake Stuchin, NFL’s vice-president of digital Media Business. “And what they do, they do very well.”