Spain: MásMóvil takes advantage of football war
September 30, 2019
From David Del Valle in Madrid
MásMóvil, the fourth largest operator in Spain, has seemingly benefitted from the ongoing football war in Spain.
Since August 2018, the company has captured some 400,000 broadband lines, whereas Vodafone and Orange have lost subsscribers and Movistar has only seen a slight increase.
Movistar has won 37,000 broadband lines associated with football in the last year, up from 6.05 million to 6.08 million, with 4.7 million convergent customers.
Orange has lost 36,500 from 3.13 million to 3.06 million despite the fact that it is offering football for an annual cost of €300 million (the amount paid to Movistar). Meanwhile, Vodafone, with no football offer, has lost 140,000 broadband lines, according to its results and CNMC data.
The €4 billion investment made by Movistar through to 2022 for football (€1 billion a year), seems not to be profitable at all so far.