StarHub has agreed a deal with the National Basketball Association (NBA) to show up to seven live games per week through NBA TV, the NBA’s 24/7 dedicated channel.
Additionally, StarHub will offer select NBA Playoffs games, as well as the entirety of the Conference Finals and The Finals. NBA TV HD channel will be available on StarHub from October 18th. The 2019-20 NBA regular season starts on October 23rd.
“A quick glance around the market, we see sports often offered as a premium content on top of a basic subscription, increasing costs and reducing accessibility to customers,” said Yann Courqueux, Vice President, Home Product, StarHub. “At StarHub, we want to break boundaries and lead the change within the industry, by delivering these top sporting tournaments to our customers, at no additional cost, with no need for add-ons. We want to provide our customers with the number one entertainment experience at best value. Our customers have waited long enough for the NBA games and we are thrilled to bring the adrenaline pumping action back home.”