India: Viacom18 launches kids app
November 12, 2019
Viacom18, an entertainment network in India, is all set to expand its digital ecosystem with the launch of its first subscription play – VOOT Kids.
“Viacom18 has grown over the years by focussing on white spaces that are challenging and yet have tremendous potential. As a network, we have been the undisputed leader in kids’ entertainment content since the past 5 years. Our digital play VOOT is the second largest video-on-demand platform in the country today.” said Sudhanshu Vats, Group CEO & MD, Viacom18, adding, “VOOT Kids is a synergy of these two growth stories from the house of Viacom18. Marking our sharper segmented foray into the world of subscription based VoD, VOOT Kids is India’s first and only multi-format Kids app offering Fun & Learning. No other kids app offers Watch, Read, Listen & Learn all at one place”
The app aims to strike a balance between learning and entertainment for kids between the ages of 2 to 8 years. The app will achieve this by delivering a holistic experience focussed on viewing, reading, listening and playing all in one place. The app encompasses Kids’ favourite toons, best of pre-school and learning shows, picture e-books, audio stories an quizzes and will empower parents with relevant and quality engagement options for their children.
Content comes from the likes of Nickelodeon, Oxford University Press, Warner Media, Green Gold, Cbeebies, TV Asahi, Sony Music, Hasbro, Mattel, Lego and many more.