Mediaset ups ProSiebenSat.1 stake
November 12, 2019
Confirming Mediaset’s commitment to invest in the future of free TV development in Europe and to unlock growth potential in Germany, Mediaset España Comunicación S.A., a member of Mediaset Group has secured an additional 5.5 per cent stake in ProSiebenSat.1 Media SE (P7S1), giving the group a total of 15.1 per cent of the share capital of the broadcaster.
The acquisition constitutes the next step of Mediaset’s goal to build pan-European portfolio with access to major markets. On June 7th 2019, Mediaset announced the creation of MEDIAFOREUROPE (MFE), owning stakes in leading European media groups.
Mediaset firmly believes in the future of the European media industry. The transaction marks another important step in creating an independent European TV, content and digital powerhouse, thereby improving Europe’s competitive position in the global marketplace. Scale is becoming a crucial strategic factor. Mediaset is convinced that there has to be a pan-European answer to increasing competition and technological challenges ahead.
It suggests that economies of scale will allow all European broadcasters to compete on an equal footing by leveraging their respective leadership positions in linear and non-linear entertainment, content, tech and data. Going forward, pan-European structures will help create the necessary scale to be more attractive for advertising, invest in cutting edge technology and focus on competitive content production as well as on a broader digital and on-demand offering.
P7S1 has significant growth potential and Mediaset says that it is pleased to have the opportunity to further strengthen its position as a major shareholder. Mediaset is convinced that its investment in P7S1 will allow to strengthen its ties with the company even further on its path to unlocking substantial value in the German and European markets.