ZEE5 has appointed DMS, the digital arm of Choueiri Group, as its exclusive media representative for the Middle East market.
ZEE5 offers over 100,000 hours of content across 17 languages (including Hindi, Malayalam, Tamil, Bengali and Marathi). ZEE5 also packs in 60+ live TV channels, making it a completely integrated entertainment offering. The platform follows a freemium pricing model.
Commenting on the announcement, Archana Anand, Chief Business Officer, ZEE5 Global said: “We’re excited to introduce brands and advertisers in the Middle East to ZEE5 and help them effectively reach out to their desired audiences. Our tie-up with DMS is part and parcel of this drive to make ZEE5 a premier advertising platform for regional advertisers in the market.”
DMS’ Chief Operating Officer, Michel Malkoun, added: “We are excited to partner up with ZEE5, and welcome them to the DMS family. As video content leaders in their own respective right, we are confident that ZEE5 will be able to extend unmatched audience engagement opportunities to regional brands”.