ESPN Digital reports record 2019
February 6, 2020
In 2019, ESPN Digital achieved its best year on record with an average of 95.5 million unique visitors per month, up +14 per cent year-over-year and 25.2 million more than the next closest competitor (+36 per cent over CBS Sports). This included its best month ever in September with an all-time high 109.3 million unique visitors (up +22 per cent YOY), capturing more than half of the entire US sports category audience for the month and topping the No. 2 sports category property by more than 25 million users. It also attracted 10.2 billion minutes of usage (up +10 per cent).
Additionally, the ESPN App and ESPN Fantasy App each recorded their best year on record in monthly uniques (21.3 million and 5.4 million, respectively). The ESPN App also set a record in average monthly minutes (1.95 billion). In September, both apps recorded all-time highs in monthly uniques (25.4 million and 10.7 million, respectively) and minutes (each with 2.8 billion). In fact, the ESPN App reached more users in September than any sports app has ever reached.
ESPN Digital also ranked as the No. 1 US digital sports property across every key metric, as well as all key demographics, fuelled by audience expansion among younger and female fans. This includes persons 13-24 (+29 per cent YOY), all females (+12 per cent), and men 13-24 (+23 per cent).